The University of Redlands brand focuses on our distinct commitment to prepare students to live a life of meaning, impact, and joy through a connected, welcoming, and supportive community coupled with practical, professional, and personal learning opportunities.
Our brand is how we communicate the important role we play in California and beyond. It’s how we differentiate ourselves from our peers, and it provides a strong value proposition, messaging strategy, and visual platform that positions the University of Redlands and its schools in a consistent, clear, and compelling way.
This brand guide is intended to work across all schools, centers, and divisions, unifying our organization under a single, centralized narrative and identity.
Over many years, U of R has built brand equity in maroon and grey. All digital and multicolor print designs should lead with the primary brand colors.
Things to consider when using the University of Redlands color palette:
Primary Colors
Secondary Colors
Accent Colors
In addition, Light, Memorial, Campus, Sylvan, Rich Blue, Dark Blue, and Alder make up our accent palette.
The official University logo is the keystone of our visual identity. To ensure the brand is always presented at its most ideal, guidelines have been developed for each of the logos associated with the U of R brand.
Download University logo files
Official logos and brand marks representing the University and associated units and departments, along with guidelines for their use, is coming soon.
Typography and our selected font families are fundamental elements of our brand and help weave our stories together. Our goal is to create a seamless experience for our audiences by aligning all communication in a unified visual voice. The following font families are on brand.
RIFT - Headlines (H1), subheadlines (H2)
GT Pressura - Subheadlines (H2), body copy, callouts
Recoleta - Subheadlines (H2), larger body copy
Show your Bulldog spirit at your next virtual meeting, download a U of R themed virtual background.
Brand-aligned presentations can be made quick and easily, download a U of R PowerPoint template to get started.