A brand is more than a logo or a tagline; it’s an enduring platform that articulates an organization’s unique identity and point of view. It can help an organization connect with many audiences through informed and relevant interactions. Said another way, it’s the promise we make to our audiences, every day.
At the University of Redlands, our brand focuses on our distinct commitment to provide access, opportunity, and a welcoming environment for students, as well as equipping them to make a difference in their communities.
Our brand is how we communicate the important role we play in California and beyond. It’s how we differentiate ourselves from our peers, and it provides a strong value proposition, messaging strategy, and visual platform that positions the University of Redlands and its schools in a consistent, clear, and compelling way.
These brand guideline documents are designed to help you make decisions in support of our story with every visual and verbal element. These pages reflect the research and thought process that went into the development of the University’s brands, as well as guidance for making them work.
Brand Training: Writers + Content Creators