Brand

The University of Redlands brand focuses on our distinct commitment to prepare students to live a life of meaning, impact, and joy through a connected, welcoming, and supportive community coupled with practical, professional, and personal learning opportunities. 

Our brand is how we communicate the important role we play in California and beyond. It’s how we differentiate ourselves from our peers, and it provides a strong value proposition, messaging strategy, and visual platform that positions the University of Redlands and its schools in a consistent, clear, and compelling way.

Brand guidelines

This brand guide is intended to work across all schools, centers, and divisions, unifying our organization under a single, centralized narrative and identity. 

Download Brand Identity Guide

Color

Over many years, U of R has built brand equity in maroon and grey. All digital and multicolor print designs should lead with the primary brand colors. 

Things to consider when using the University of Redlands color palette: 

• Use the correct color formula for your project, whether digital, print or web, to ensure colors are accurately represented.
• For all colors, be aware of accessibility when selecting background and text color combinations. Without strong contrast, many sighted readers will struggle to read your text.

Primary Colors 

• Redlands Maroon and Redlands Grey are recognizable as brand-specific colors and should be first-choice considerations when selecting color elements for your project.  
   
• Redlands Neutral and White serve as foundational contrast colors that allow maroon and grey to shine.

Secondary Colors 

• Rich Maroon, Dark Maroon, and Bright Red are  secondary colors for the U of R brand.
• Grey Neutrals are four greys that can be used when lighter and darker gray values are needed for designs, beyond Redlands Grey.
• Redlands Grey should always be the primary grey in use. 

Accent Colors 

In addition, Light, Memorial, Campus, Sylvan, Rich Blue, Dark Blue, and Alder make up our accent palette. 

• They may not be used without Redlands Maroon or Redlands Grey to represent the brand and they may not overpower (appear in larger quantities than) the primary brand colors. They should be used as accent colors. 
• The use of accent colors should be done sparingly and with the intention, ideally adding meaning or clarity to the creative item. They should complement the primary brand color palette. 
• The accent palette can be helpful when building complex data visualizations such as charts, graphs and maps that may require several colors for clearer reading and comprehension.

Logo and Brand Marks 

The official University logo is the keystone of our visual identity. To ensure the brand is always presented at its most ideal, guidelines have been developed for each of the logos associated with the U of R brand.  

Download University logo files 
 
Official logos and brand marks representing the University and associated units and departments, along with guidelines for their use, is coming soon. 
 

Typography

Typography and our selected font families are fundamental elements of our brand and help weave our stories together. Our goal is to create a seamless experience for our audiences by aligning all communication in a unified visual voice. The following font families are on brand. 

RIFT - Headlines (H1), subheadlines (H2)

GT Pressura - Subheadlines (H2), body copy, callouts 

Recoleta - Subheadlines (H2), larger body copy 

Brand Assets

Virtual Backgrounds 

Show your Bulldog spirit at your next virtual meeting, download a U of R themed virtual background. 

Presentation Templates 

Brand-aligned presentations can be made quick and easily, download a U of R PowerPoint template to get started.