University of Redlands

Creative Project Checklist

Are you ready to submit your creative request? 

If you can answer each of the questions below, you are ready to submit your creative request. 

  • What is the name of the project?

  • What is the purpose?

  • What is the deadline for this project?

  • Who is the target audience?

  • What is the single most important thing we need to communicate?

  • What is your call to action? Examples: Visit a web page to learn more, fill out an inquiry form, donate, register for an event, or schedule a visit; call a phone number; reply to an email, etc.

  • What details must be included? 

  • Who has final approval of the project?

  • Is this a single piece or part of a series?

  • How will it be distributed? Examples: Emailed, mailed, posted on social media, printed in an external publication, etc.

  • Will you have a mailing list for the project? (Campus partners are responsible for managing their project’s mailing list.)

  • What is the date of the event, if applicable?

  • What is the print quantity, if applicable?