Creative Project Checklist

Are you ready to submit your creative request? 

If you can answer each of the questions below, you are ready to submit your creative request. 

  • What is the name of the project?

  • What is the purpose?

  • What is the deadline for this project?

  • Who is the target audience?

  • What is the single most important thing we need to communicate?

  • What is your call to action? Examples: Visit a web page to learn more, fill out an inquiry form, donate, register for an event, or schedule a visit; call a phone number; reply to an email, etc.

  • What details must be included? 

  • Who has final approval of the project?

  • Is this a single piece or part of a series?

  • How will it be distributed? Examples: Emailed, mailed, posted on social media, printed in an external publication, etc.

  • Will you have a mailing list for the project? (Campus partners are responsible for managing their project’s mailing list.)

  • What is the date of the event, if applicable?

  • What is the print quantity, if applicable?