This course provides an overview of the entrepreneurial mindset. Topics to be explored include the specific knowledge, skills, and tratis most appropriate to pursuing a successful startup. Individual case studies are used to highlight personal and team startup successes and failures, so as to draw lessons from both.

This course provides an overview of how customer discovery is fundamentally different to customer or market research and offers a 'lean startup' validation template to develop and talk to customers about-the Startup Launch Assistance or SLAM diagram. The course takes students through all 8 steps on the SLAM diagram.

This course provides an overview of how a validated startup should ideally plan its full launch and build a complete execution plan to ensure that a startup is on a solid path to breakeven and ultimately profitability. The course takes students through all 8 steps on the GRAND diagram.

This course provides an outline for individuals to convey their startup 'story' to customers, investors, and other stakeholders, appreciate the different audiences to whom they will have to pitch (and their varying needs and expectations) and how to deliver a pitch in the most successful way possible. This includes the opportunity to build a 'live' pitch deck and to pitch it for real (and learn from the feedback).